Redesign Proposal
SASS GO, an organization dedicated to empowering young women through self-defense training, wanted to explore fresh branding possibilities while remaining tied to its existing logo and identity. They sought a proposal that would modernize their look without losing their core essence.
Primary Logo Design
Digital Launch
Beyond branding, SASS GO sought to strengthen donor engagement. Their existing emails relied on a simple donate button in a plain template, lacking the visual and emotional appeal to inspire ongoing support
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Working with a team, we redesigned their email approach by incorporating impactful photography, cohesive graphics, and a color scheme aligned with the refreshed brand identity.
An automated thank-you email was also introduced to create a more personal donor experience. The result? A proposal for a visually engaging, mission-driven email strategy to enhance SASS GO’s outreach.
The proposed logo redesign concept kept the original Chinese symbols to honor the brand’s heritage while replacing the text with a wave symbol—a subtle yet modern design meant to be exclusive and recognizable only to those who completed the training.
Before & After
clients current branding
