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Run for a Reason Campaign

Each year, Magee-Womens participates in the Pittsburgh Marathon through its charity team, Team Magee-Womens. In 2023, the team expanded to 94 participants, raising over $26,000 and surpassing the initial $20,000 goal. ​

 

In this campaign, my role focused on strengthening fundraising efforts and supporter engagement. I distributed surveys to gather insights on participants' motivations, reviewed responses, connected with meaningful leads, and crafted impactful profiles to support the campaign.

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Web Stories

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Q&A with Andrew Parys

Magee-Womens Run For a Reason Participant

By Faith Jeffcoat

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Q&A with Brittany Fink

Magee-Womens Run For a Reason Participant

By Faith Jeffcoat

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Q&A with Becky Hamilton

Magee-Womens Run For a Reason Participant

By Faith Jeffcoat

Runner Profiles

​Over the past three years, various runner profiles have been developed, incorporating diverse storytelling approaches and formats. This strategy aimed to assess the impact of authentic visuals versus designed graphics and determine the most effective formats for engaging our audience.
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