Giving Season Campaign

The 2023 Giving Season campaign highlighted how donor contributions directly impacted women’s health research. Using key insights from clinical trials, NIH funding disparities, and philanthropic statistics, the campaign underscored the critical need for continued support. With only 13 cents of every NIH dollar allocated to women’s health, this campaign showcased how gifts like these bridge the funding gap and accelerate groundbreaking research.

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My role in this campaign was project managing, serving as a liaison for communication between the manager and designer on campaign concepts and design, and crafting messaging that resonated across email, social media, and printed collateral.