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Giving Season Campaign
The 2024 Giving Season campaign focused on activating donors, employees, and alumni to support groundbreaking research at Magee-Womens. With targeted digital and direct marketing strategies, we engaged our existing supporters and demonstrated the tangible impact of their contributions. Through compelling storytelling—highlighting patients tackling endometriosis, pelvic floor disorders, women’s cancers, fertility, and more—we showcased how donor support fuels medical breakthroughs.
My role in this campaign was project managing, serving as a liaison for communication between the manager and designer on campaign concepts and design, and crafting messaging that resonated across email, social media, and printed collateral.
Main Campaign Theme
Stories of Impact: A cornerstone of our Giving Season campaign, these selected patient stories put real faces to donor contributions, showcasing the tangible, life-changing impact of their support at Magee.
What Women Really Want Series
A multi-channel series featuring social graphics and reels, paid ads, and email outreach to drive awareness and support for women’s health research.
Printed Deliverables
Produced printed deliverables, including flyers, thank-you cards, and direct mail pieces, to effectively engage older demographics and enhance donor retention.
Social Media Campaign
Executed a comprehensive social media campaign by developing and deploying all campaign content and graphics across paid and organic channels to maximize engagement and donor impact.
Email Campaign
Adapted social campaign content into compelling email communications, ensuring cohesive messaging across channels to engage donors and drive contributions.
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