Spring Campaign
The Spring 2024 campaign set out to rally donors, employees, and community partners in support of women’s health research. With a goal to raise $100,000 for the Magee-Womens Women’s Health Impact Fund, this campaign leveraged a mix of digital, social, and direct outreach to drive donations and increase awareness of the urgent funding gap in women’s health.
My role in this campaign included project management, facilitating collaboration between teams on creative concepts, and developing messaging that was adapted across email, social media, and printed collateral.
Through multi-channel engagement—including paid and organic social media, targeted emails, direct mail, and strategic partnerships—we drove donations, expanded our donor base, and strengthened Magee’s presence as a leader in women’s health research.
Main Campaign Theme
The campaign is built around the urgent need to address the women’s health funding gap. With insights from the latest McKinsey Report, we highlight the powerful impact of investing in women’s health research—not only can it save lives, but it can also add years to life and boost the global economy.
Printed Deliverables
Social Media Campaign
Email Campaign
